Packaging with appeal is more than just good looks.
Who knows why I looked at the bottom of the box. But I did.
Gotcha!!
I was sitting in my car and just burst out laughing.
Hats-off to Sarah Leo at www.openbookhowden.com.au for creating
this little gem.
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| Click to enlarge. |
I’m so used to receiving my business cards in a boring white
box. I was hooked.
I wanted to know what else there was, quickly tearing-off
the shrink-wrap. By now I wasn’t
interested in my new business cards at all and tipped them all over the seat, to
see if there was another message under them.
When was the last time you got more fun out of the packaging
than the product? It’s rare.
Product packaging is (arguably) the most important touch-point
between a company and its consumers. Not
often is it used to develop brand recognition and relationship.
When was the last time you saw some packaging that you knew
had been designed with you in mind? It’s
rare.
In terms of branding, marketing, selling and communicating,
this small example totally nails it.
As the consumer did I feel elevated by this? Absolutely.
Am I now a fan? Absolutely. How does a company grow and expand profitably? By creating more fans.
What a fun experience it is to be engaged by a company in
the most unlikely place.
These photos demonstrate some simple yet effective ways a company can communicate with its consumers using packaging.
These photos demonstrate some simple yet effective ways a company can communicate with its consumers using packaging.
4 comments:
Hey, nice one, Jeremy! Totally agree. Being in the advertising business, I am always looking at packaging in detail, and agree that rarely do you find much interesting. Freedom Foods do a good job. I buy a few of their products including their cereal and I really like their graphics and little bits of info on the sides and back of the pack. Karen :)
Yes....value can be added so easily in the packaging and for not much more, if any, money.
just the clever thinking to imagine it in the first place and make it happen :-)
Hi Jeremy, this is amazing. I am totally agreed that packaging is important in marketing or delivering the message to the customers.
Sometimes it just need to think outside the box a little bit and that will create the big impact to the business. Be creative in packaging is one of the area i am looking to improve in my business now. Thanks for sharing.
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