The pandemic that is killing-off your business.

Dis-ease (dih-zeez): any harmful, depraved or morbid condition, as of the mind or society – or business.

About 6 years ago a new disease emerged that has since been slowly killing-off Australian small businesses.

This disease is called indecision.

What has allowed this disease to take-hold so easily?

Our obsession with risk.

Risk simply means you don’t know what the future holds.  Will the future be good or bad?  You don’t know yet.

Post-GFC obsession with risk as a negative event has stalled many businesses because people have stopped making decisions.

Why is it important to keep making decisions?

To keep moving your business forward.

What is it you need to keep deciding about?

Your future strategy.

Try this.

When determining your future strategy, put risk aside and focus on compromise.

Every different strategy has an individual set of compromises.

Work out what they are.

Decide which set of compromises your business is most comfortable and most able to deal with.

Act on that strategy.

If I’m not making these regular decisions, why is it going to kill my business?

Because without strategy your business is just wasting time.

What has time got to do with it?

The biggest cost of operating a business is the cost of time.

Making decisions shrinks time.  Not making decisions expands time.

It is the expansion of the cost of time, because people have stopped making decisions about strategy that is quietly killing-off many small businesses in Australia.

BTW – if you’re not making decisions on strategy because you can’t find a set of compromises you are happy with, then you are at the point of deciding should the business continue-on at all.