Packaging gone mad.
I must admit that when I ordered our new accounting software from MYOB online, I wondered what was going to be in the box - given it's size.
Guess what - a big fat nothing!
The box is held into shape with a framework of more cardboard.
Come on MYOB - you could have sent me the disk and booklet in a nice envelope.
How is it that in 2012, leading products are still getting away with wasteful packaging like this?
I guess in some ways the carbon tax will force many companies to re-think their packaging (emission) strategies - and will provide them funding to do it.
Less packaging = less carbon tax.
Less packaging = less carbon tax.
I see a huge CSR marketing opportunity for MYOB - can they?
1 comment:
Hi JL....Balak has the ability for you to download the disc........the cardboard box may be a reflection on what MYOB thinks of the chances of Aussie Post delivering it in one piece. I bet the user manual is a download and print at your cost.
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